Patrick’s distinct perspective and leadership is evident in ‘Be the Most Festive’ the brand’s new holiday campaign as part of its new ‘Be the Most’ brand platform which takes Claire’s and its consumers into a future that is modern, trendsetting, innovative and playful, the company said. “Claire’s has a powerful legacy that transcends generations, and I’m excited to unleash a new Claire’s, empowering our customers to explore and celebrate who they are through the best of our brand and deliver on experiences which ignite their imagination around limitless possibilities,” said Patrick. As Claire’s further strengthens its role as an omnichannel category leader with an evolving global footprint and seamless digital experience, Patrick will drive value and universal relevance, deepening relationships with customers and propelling Claire’s into a playground for new experiences, business categories, exploration, experimentation and fun.
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